Designing a mock tourism brand for Phillip Island was a deeply immersive and inspiring journey that melded creativity with cultural appreciation and strategic vision. Drawing upon the island's rich natural beauty, vibrant wildlife, and diverse attractions, I crafted a brand identity that captured the essence of its unique charm and allure. From digital assets to various promotional assets, every design element was meticulously curated to evoke a sense of wonder and invite visitors to embark on an unforgettable journey.